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  • If you have a desire to write hit songs, NOW YOU CAN
  • You don’t need to be able to sing
  • You don’t need to play an instrument
  • Try it for 2 weeks, if it’s not for you.. no problem, get your money back with a handshake & a smile.


Loren Israel is a songwriting teacher, record producer, and A&R consultant

He specializes in finding and developing new talent. For over fifteen years, Loren worked in the Artist and Repertoire department of Capitol Records where he worked with Coldplay, Less Than Jake and Jimmy Eat World. One of his biggest accomplishments was as the A&R representative for Jimmy Eat World’s multi-platinum Dreamworks album, Bleed American.

In 2001, he began working with unsigned artists in an effort to foster emerging talent and help them navigate and access the enigmatic music industry. In this capacity, he discovered, developed, and managed the Plain White T’s and Executive produced “Hey There Delilah”, which topped music charts in fourteen countries. Most recently, under Loren’s expert guidance, he developed Neon Trees whose debut single “Animal” and “Everybody Talks” were triple platinum number one hits.


My Songwriting Program is a 6 month program where you will learn how to write hit songs. When I started this program 5 years ago, many of my music industry peers thought I was crazy. Fortunately, my program has generated some impressive results. You can see their testimonials here.

The program cost $400.00 a month for six-months. I am similar to a top athletic coach. Furthermore, during that time you have unlimited access to me via email and phone. That’s right, you can call me all you want! And the ones that succeed at the top levels call me all the time.

Also, sometimes the program does not work out because bands do not know what they are getting into without first trying. This is why, if after 2 weeks, the program is not for you, I will cancel the rest of the program and refund your money for that month. Guaranteed.

The first step of the program is Songwriting 101 where you will learn the fundamentals of hit songwriting by looking at your favorite artists. At first, this process may seem tedious and simple, but gaining a basic understanding of songwriting fundamentals is essential to long-term success as an artist.
After learning the basic tenants of hit songwriting or what I call “The Code”, the next step is for you to write multiple songs in the simplest form possible. Here you will put to use the songwriting principles learned in Step 1. Again, this may seem painfully tedious at times, but you will encode these techniques into your brain until it becomes second nature. Trust me, it works.
After mastering basic songwriting principles, we will gradually move to more advanced forms of songwriting. Here, I will show you where to take chances and provide you with guidance on how to correct mistakes. The goal is to write at least one song a week. It is a very give and take process. You come to me with a song, I tell you immediately what you did wrong and where it needs to be improved. See below for a list of the songwriting techniques you will use.
After you write 5-6 songs that everyone feels good about, we will start talking about the recording process. You need to fully learn and know each part of the song in order to not waste time and money in the studio. When the song is fully written and all the parts are known, we will discuss what producers and studios would be a good match. As soon as your recording is mixed and mastered, we will outline how market your product to the most efficient extent.
Either during or after the recording process, exploiting yourself is the next step. Playing shows is how you get your music to the world. You do not need to travel the world or even the country. You stay in your region and play, play, play. Playing shows is where you learn how to make people believe in you. I will guide you on what steps you need to take to polish your live show and improve your image. The goal is to make you unique and energetic while still being faithful to the music you are presenting.


Tap into my hit generating production service that alleviates unnecessary costs and delivers to you, finalized songs. All without having to leave your home.We will provide:

  • Programming
  • Drums
  • Guitars
  • Bass
  • Editing
  • Engineering
  • Mixing
  • A&R
  • Keyboards
  • Piano
  • Final Song
  • If it makes noise we provide it


  • Provide the song
  • Stay home and write more hits


We take pride in our interdisciplinary approach in crafting beautiful, functional and engaging work that delights and delivers results.


Over 100 musicians trust us worldwide.

Fortunately, my program has generated some impressive results. You can see their testimonial here.

When I first met you, I was sure that you were going to be a jackass. "a crazy jewish guy who cusses a lot and uses large hand motions to get his intense point across" I was told.

I expected someone whos job is: to help bands achieve their goals to be someone who is shallow and willing to do anything no matter how big the comprimise to make a buck. Well I was wrong, yes your a crazy jew who cusses a lot, but there is a passion, and an honesty that I didnt expect. I was wrong about the comprimising, I was pushed by you to search harder and dig deeper into the depths of what was true and honest in me and let that be shown as the most significant part of the music.

I have met few people in my life as a musician that can be truley honest, it is usually because most people dont know what they are looking for. Well loren you are sure of what you are looking for, a connection, and you are relentless in that search to draw that out of people.

It is exciting to work with you because there is this feeling of searching for something together, like the music is a bridge that can connect two souls and we are trying to find the most effective way to make that connection. Few people understand both the underlying goal and the importance of the craft, I respect that in you.

Bernie Chadwick - Musician

I have had the privilege of working with Loren Israel for the last couple years and it has turned out to be an incredible lifelong educational experience. In that time I have seen drastic improvements in my ability to write and create music, to market and promote my group much more effectively, and to connect with a crowd as a performer. Not only has Loren provided me the insight to improve as an artist, he has also guided me towards being a more efficient businessperson within the music industry.

Loren has an astounding ability to couple his extensive A&R knowledge and experience with each artist's individual aspirations and goals. While careful not to exert too much control over an artist and/or his/her art, he simply arms them with the tools to better themselves. In the time I have known Loren, he has been a great inspiration for me, as well as a dear friend. If you are serious about pursuing a career in music, Loren is the perfect person to help you.

Cole Over – Song Writer/Musician/Performing Artist

The mentorship program that Loren provides is the best investment any serious songwriter/musician can do to further their career. Working on everything from the song writing process to recording an A level album, from promotion and marketing, to your live performance, Loren gives you an insiders look on how to turn your band into a business. Working with Loren, has taken us from a mediocre band at best and brought us to a level of professionalism that will give us an honest chance to compete with the pros.

Dony West-Artist/Musician

Mr. Israel excels at finding unrefined talent and developing that talent into serious contenders. His methods in the studio are unforgiving and very effective. He knows how to push a musician the extra mile.

Kennedy - Musician

Working with Loren has opened my mind and my eyes to many different parts of being in a band. Along with playing music, it's about building and maintaining friendships and relationships, hardworking, dedication, commitment, and passion. He is passionate about his profession, and that's one reason why Loren stands out among the crowd. I am glad that I have been guided by his direction, and I would advise others to do the same.

Derek Vaughn - Musician


4738 Laurel Canyon Blvd.
Valley Village CA 91607





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